Connected TV Advertising | CTV | LA-Based Digital Ad Agency

What is CTV Advertising?

Connected TV (CTV) advertising allows brands to reach targeted audiences through streaming platforms on internet-connected smart televisions. It offers precise targeting based on viewer demographics, interests, and behaviors, enhancing the effectiveness of ad campaigns compared to traditional TV advertising. This digital approach also provides advertisers with detailed analytics to measure performance and optimize their strategies in real-time. The minimum budget required to enter into linear television advertising is very expensive. CTV advertising accommodates budgets of all sizes allowing brands to have a television presence at any budget level.

Why Use CTV Advertising?

According to a new report from eMarketer, the number of cord-cutters will reach 138.1 million by 2024, overtaking the number of pay TV viewers for the first time. CTV advertising combines the impact of traditional TV ads with the precision and metrics from digital ads channels like Google or Meta. Television is the world's most influential advertising medium. We believe it should be integrated alongside paid search and social media in advertisers' direct-response marketing strategies. Key benefits include the following:

Precision Targeting: Audience-based targeting allows marketers to reach specific demographics and behaviors, enhancing ad relevancy and reducing wastage.
Localized IP-Based Targeting: Delivers personalized ads to specific geographical areas, benefiting local businesses and geographically focused campaigns.
High Video Completion Rates: Engaged viewers are more likely to watch ads fully, leading to better brand recall and engagement.
Accurate Measurement: Real-time metrics track campaign performance, ensuring accurate attribution.‍
Automated Optimization: Optimize bids in real-time, balancing ad spend and goals for peak campaign efficiency.

Recent CTV Work

Our Experience

We have 5+ years of experience in the CTV space and have worked with clients across a variety of industries to handle all aspects of CTV advertising including: Campaign Strategy, Creative Development, Production, Post-Production and Media Buying. We use our years of expertise in both commercial video production and performance marketing as the foundation for everything that we do.

Our Services

We offer these services together or à la carte depending on your needs.

Creative Development

We leverage data to create performance-driven creative that aligns with your brand’s goals and values. We have a team of extremely talented creative directors and writers that craft high-performing and award-winning TV campaigns for our clients. We start with a deep dive on your brand, a creative questionnaire to understand your goals and a kickoff call to make sure everyone is on the same page.

From there, we typically develop three unique creative approaches with rough scripts that we present to your team in a deck format. After gathering feedback, we’ll select a hero concept to hone in on. We will continue to refine this concept over two more rounds of feedback (or as many as it takes) until everyone is happy and we feel our script is ready for the next phase: production.

Production &
Post-Production

We handle all aspects of the production process, from pre-production through post. The creative is our blueprint and this is where we bring that vision to life, from start to finish or anywhere in between.

Pre-Production

Locations, casting, wardrobe, set design, props, shot lists, storyboards, schedules and more.

Production

Set builds, art direction, lighting, food styling, wardrobe, sound recording, filming and photography.

Post-Production

Editing, VFX, animation, music, voiceover, sound design and color correction.

Ad Placement & Management

Once the CTV commercials have been completed and delivered, we take it one step further. We oversee CTV media buying on various platforms, including MNTN and Tatari. We are extremely familiar with this process and have a close working relationship with both advertisers. We can help advise throughout this process to make sure you get the highest ROI from your campaigns and ensure that you’re effectively advertising to the right audiences. Our team is very data driven and will provide weekly performance reports to your team.

CtV Advertising

Connected TV Creative, Production and Advertising

What is CTV Advertising?

Why Use CTV Advertising?

Recent CTV Work

Our Experience